By Gina Wesley, OD, MS, FAAO—Here are five strategies for making the most out of back-to-school season this year. Promoting the connection between vision and learning now can help a practice stay busy from late summer all the way until the year-end rush starts.
Many patients who walk into Eyes of East Sacramento comment that the office feels inviting upon their arrival. Arlene Espiritu, OD, and Susana Belmonte, OD, had hoped to create that vibe as they planned the office design and prepared for their opening earlier this year on April 1. Located in East Sacramento, California, the office has the boutique atmosphere of an optical shop located in Portland or San Francisco.