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Gear up for Back-to-school Season

By Gina Wesley, OD, MS, FAAO—Here are five strategies for making the most out of back-to-school season this year. Promoting the connection between vision and learning now can help a practice stay busy from late summer all the way until the year-end rush starts.

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Urban Boutique Office Brings Style to Town

Many patients who walk into Eyes of East Sacramento comment that the office feels inviting upon their arrival. Arlene Espiritu, OD, and Susana Belmonte, OD, had hoped to create that vibe as they planned the office design and prepared for their opening earlier this year on April 1. Located in East Sacramento, California, the office has the boutique atmosphere of an optical shop located in Portland or San Francisco.

Letters and Viewpoints

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Watching Your Reputation Get Shredded

By Marjolijn Bijlefeld — Maybe if Walter Palmer, DDS, had decided to go to Disneyland earlier this month instead of Zimbabwe, things would be looking a little different right now.

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June 15, 2015
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August 12, 2015

Negotiating: The Art of the Deal

Join Women In Optometry® as we delve into the art and techniques of negotiation. We will explore some proven strategies that can contribute to a successful negotiation. Whether you’re looking for a job, a raise, an associate, a contract or lease, negotiating opportunities are everywhere.

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