WO Marketing Diamonds

By WO Nov 2019

Nikki Iravani, OD, is always on the lookout for a great marketing tip.

Five Discussion Points When Diagnosing and Recommending Cataract Surgery

By Nadia Virani, OD Oct 2019

By Nadia Virani, OD—The number of baby boomers rise and the average age of cataract surgery decreases, the demand of cataract surgeons is inevitably soaring.

How A Simple “Thank You” Can Make You A Better Leader

By Dr. Cindy McGovern Sep 2019

Remember the last time a client, a boss or a co-worker gave you a hand-written thank-you note to tell you you’re doing a good job?

Does Your Retirement Plan Strategy Need an Update?

By Tom Zgainer Aug 2019

Be they major or minor, actions we take near term can have a decided positive or negative affect on our businesses over the long term.

Quick Tips for Achieving the Best Website for Your Practice

By Max Chekalov, DesignAdvisor Aug 2019

When setting up a website for your optometry practice, what is the most important thing to focus on?

Three Types of Stories Every Leader Should Master

By Harrison Monarth Jul 2019

By Harrison Monarth—The fact that people are wired to react so strongly to stories should motivate business leaders to develop their storytelling skills. But what business situations call for a story?


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