Nikki Iravani, OD, is always on the lookout for a great marketing tip.
By Nadia Virani, OD—The number of baby boomers rise and the average age of cataract surgery decreases, the demand of cataract surgeons is inevitably soaring.
Remember the last time a client, a boss or a co-worker gave you a hand-written thank-you note to tell you you’re doing a good job?
Be they major or minor, actions we take near term can have a decided positive or negative affect on our businesses over the long term.
When setting up a website for your optometry practice, what is the most important thing to focus on?
By Harrison Monarth—The fact that people are wired to react so strongly to stories should motivate business leaders to develop their storytelling skills. But what business situations call for a story?
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