DIAGNOSTIC TECHNOLOGY
Complete Refraction System
The Synergy Digital Refraction System from AIT Industries is a complete refraction system that integrates an autorefractor, keratometer, autophoropter and digital LCD vision tester. With its ergonomic design, the operators can control the system without leaving their seats, which eliminates the back stress typically induced by stretching to operate a traditional phoropter.


The system has a 19-inch LCD display and is reversible for mirrored rooms. It offers a customizable patient presentation mode and the option to load patient education. Other features include:

  • Sequential advancement of Snellen letters.
  • Selectable default optotypes: Snellen, tumbling E, children’s, numbers.
  • Calibration from 5 feet to 22 feet.
  • Specialty tests: Worth-4-Dot, astigmatism dial, fixation, red/green, minute stereo, phoria, coincidence, Schober.
  • Horizontal, vertical and single-character isolation.

For more information, call (800) 729-1959 or visit www.aitindustries.com.

WHAT'S NEW ON THE WEB

Contamac’s New Website
Contamac recently unveiled its new company website. It provides a unique approach to marketing the company’s contact lens and intraocular lens implant materials to manufacturing laboratories, ophthalmic practitioners, students, researchers and patients.

The site is designed to update corporate branding, enhance and expand targeted user data, facilitate and measure site navigation, and improve access to published articles and product information. For eye care practitioners specifically, Contamac’s site offers a variety of information on materials and clinical data, as well as case studies with links to pertinent resources. For more information, visit www.contamac.com.

Mobile EyeDocApp
EyeDocApp is the first customized mobile smart phone (iPhone and Android) application specifically designed for optometrists by optometrists.

The EyeDocApp provides optometrists with a fully customized mobile application, branded with their practice name and logo, as a free download for patients.

This innovative mobile app allows patients to:

  • Order contacts.
  • Request appointments.
  • Access relevant new articles.
  • Watch optometry-related YouTube videos.
  • Learn about services and products offered by your practice.
  • Locate and get turn-by-turn directions to your office.

Patients can also share practice branded information accessed on EyeDocApp with others via e-mail, Facebook and Twitter.

For more information, visit www.EyeDocApp.com.

Davis Vision Website and Social Media
Davis Vision recently launched a new website and mobile site with updated features to make it easier to use for clients and members. Updates include improved navigation, a new contact page, informational videos and articles, customizable open enrollment materials for clients and downloadable information on the latest products and services.

The company also introduced its community relations Facebook page and pledged to donate $1 for every fan and “Like” the page receives to the Prevent Blindness Star Pupils program (up to $1,000).

For more information, visit www.davisvision.com or www.facebook.com/DavisVision.

LOW VISION
Optelec ClearReader+ Advanced

Optelec’s new ClearReader+ Advanced, a reading assistant for anyone with blindness or low vision, bundles the ClearReader+ and Magnification Feature Pack. The ClearReader+ is portable and battery-operated, allowing users to easily view and/or listen to scanned or saved newspapers, favorite books, letters or other documents.

The device features 12 languages and four pre-selected reading voices, with 24 different voices available altogether. It’s operable with voice-only menu options for blind users and also offers two options for highlighting words (box or block). Other benefits include photo and text mode; 12 selectable high-contrast colors; up to 16x magnification of original document; and expandable memory via SD card or USB drive.

For more information, call (800) 826-4200 or visit www.optelec.com.

PATIENT CARE
Prescription Lid Kit
The Ocusoft prescription-only (Rx) Ocudox Convenience Kit is now available for immediate dispensing at most retail pharmacies. It contains Ocudox, Ocusoft Lid Scrub Plus Extra Strength Pre-Moistened Pads and Tears Again advanced Liposome Spray, a cool mist that provides eyelid relief throughout the day.

Ocusoft Lid Scrub eradicates seven different strains of bacteria, including MRSA and Staph. epidermidis, while Tears Again advanced Liposome Spray provides moisture to soothe and relieve irritated eyelids.

With 50mg strength of doxycycline hyclate, the kit offers 60 capsules for variable dosing, as determined by the practitioner. For full prescribing information, visit www.ocudox.com.


DISPENSING EQUIPMENT
QSpex Premium Lens System
The simple, easy-to-use QSpex Premium Lens System enables vision care providers to produce high-quality single-vision or progressive lenses with any combination of premium lens treatments at a cost savings of 30% to 50% or more, the company says.


With the QSpex Premium Lens System, users can create a variety of lens options in the office, including:

  • Clear lenses.
  • Seven-layer, vacuum-coated, oleophobic and hydrophobic AR lenses.
  • Polarized lenses.
  • Polarized plus backside AR lenses.
  • Photochromic lenses.
  • AR/photochromic lenses.

All QSpex lenses also feature an integrated scratch-resistant coating.

For more information, call (888) 259-9845 or visit www.qspex.com.

FRAMES
VeggieTales by Eyes of Faith

Eyes of Faith Optical introduces VeggieTales eyewear for children, a new line of durable frames inspired by the popular children’s cartoon. All eight frame styles feature VeggieTales colors and include the inscription “God made you special” inside the temples.



Frame style 3003 is a fully rimmed oval frame, constructed with high-quality memory metal and spring hinges. It’s available in sizes 40/16-120, 42/16-125 and 44/16-130 and is offered in brown or lavender with patterned interior temples, or dolphin gray with solid blue interior temples. Frame style 3011, a fully rimmed, high-quality plastic frame with spring hinges, is available in sizes 42/15-120 or 44/15-125. It’s offered in blue, tan or lavender.

For more information, call (888) 777-9390 or visit www.eyesoffaithoptical.com.

Candie’s Eyewear

The Candie’s Eyewear collection by Viva International presents six new styles for spring 2011. Available in size 48/16-135, style C Charlie comes in beautifully blended colors, such as black horn, brown horn and burgundy. This frame stands out with a modified rectangle, handmade acetate frame. Metal temples with stone accents and milled detailing provide the fun and flirty style that is Candie’s trademark. 

The C Pennie frame, featuring a modified rectangle, handmade acetate frame with spring hinges, comes in size 46/16-130. Color choices include black, brown, gray or plum, while polka-dot temple detailing completes the look.

For more information, call (800) 345-8482 or visit www.vivagroup.com/Candies.

Vera Bradley Eyewear
The McGee Group announces the Vera Bradley “Expressions” optical collection, featuring Vera Bradley Blue Lagoon, Lemon Parfait and Viva la Vera designs. All three styles come with coordinating cases.

Frame styles include the Beatrice, a fully rimmed metal/plastic combination, available in size 53/16-135, with a large, rounded rectangular shape ideal for multi-focal needs. Beatrice also features a textured metal temple with inset rhinestones and spring hinges.

The Millie, offered in size 50/18-135, is a lightweight semi-rimless metal/plastic, modified square frame. Adjustable nose pads and spring hinges offer a customized fit.

For more information, call (800) 966-2020 or visit www.mcgeegroup.com.

 

Betsey Johnson by Legacie
Legacie debuts two new Betsey Johnson eyewear groups inspired by the spring 2011 runway show—ombré-colored Betsey Ice and the Parisian-inspired Le Tour de Betsey. The collection includes six optical styles and one sunglass.

 
The Betsey Ice group has a futuristic feel with its new two-layer color technique, which allows for titanium temples with an ombré effect. Temples are decorated with laser-etched printing. The Ombre Web, a fully rimmed geometric frame with a cat-eye shape, features spider web-printed temples and comes in size 51/17-135.

The Le Tour de Betsey group evokes the Parisian fashion aesthetic. The frames are classic Betsey, stylish and hip, with an alluring French flair. The J’adore frame, with its petite oval shape, is available in size 50/18-135.

For more information, call (866) 534-2243 or visit www.legacie.com.