Leading With Innovation

Setting Up Presbyopes for Multifocal Success

Sponsored by Bausch + Lomb.
As part of the “innovation initiative,” Bausch + Lomb challenged participants to evaluate their practice’s culture and habits, and explore new methods for introducing industry innovation to patients. At the same time, the company undertook the Ultra Comfort Experience Patient Evaluation, a patient trial and assessment of Bausch + Lomb ULTRA® for Presbyopia in real-world settings. The results will likely surprise and encourage you about the opportunity to not just fit existing contact lens wearers in an innovative multifiocal contact lens, but also spectacle wearers.

To communicate the progress and success of the innovation initiative, 11 eye care professionals, known to be innovators in the field who participated in the nationwide summits, were invited to share their experiences associated with integrating innovation into the practice. Diffusion of innovation across teams, the presbyopic opportunity, successful strategies for adoption of the groundbreaking technology, and patient outcomes are summarized in this piece, which I believe offers eye care professionals creative—manageable—ways to infuse innovation into their practices.
-Paul M. Karpecki, OD, FAAO