Use Smart Money to Help Patients Accept the Full Treatment Plan

By CareCredit Sep 2018

Offering financing options through CareCredit can make patients' full treatment plans more accessible.

Patient Financing Can Put Full Range of Recommendations Within Reach

By WO Sep 2018

Deliah Rouse, co-owner with her husband of Rouse EyeCare Center in Lacey, Washington, first heard about CareCredit from her own mother, who had seen signage about it in the dentist’s office.

Dry Eye Treatments Are Important but Not Inexpensive

By WO Jun 2018

In 2005, Jill Showalter, OD, and her father, Douglas Ritchie, OD, opened EyeDoctors in Vienna, West Virginia.

Use Smart Money to Help You Build a Dry Eye Practice

By WO May 2018
More than 30 million people in the U.S. suffer from some signs and symptoms of dry eye. Is your practice helping them access the products and services they need?

Use Smart Money to Help Increase Your Specialty Business

By WO Dec 2017

As eye care expands and optometric scope increases, there are increasingly more opportunities for eye care professionals to expand into relevant and profitable areas.

For Ortho-K to Work, Practitioners Need to be Confident

By WO Nov 2017

Caroline Guerrero Cauchi, OD, FIAO, of La Mesa, California, says that the field of myopia control has gained enough momentum that it won’t slow down for a long time.