An Advocate for Children's Vision

By WO Mar 2019

“My dream is that one day every parent will think of their kids’ eye health as a regular part of their overall health and that taking kids to the eye doctor becomes as routine as taking them to the pediatrician or dentist for regular checkups.”

Why Inclusion and Diversity Will Drive the Future of the Optical Industry

By WO Jul 2018

Among the U.S. population of children under the age of 5, now more than half are children of color, according to the U.S. Census Bureau. These changing demographics bring increasingly diverse spending power among women and minority markets, in particular.

A Career in Industry Allows OD to Bring Perspective to Major Programs

By WO Nov 2016

When Janelle Routhier, OD, was in optometry school, she assumed she would go into private practice after graduation.

An Unconventional Path to Innovative Marketer

By WO Sep 2016

Sherianne James, vice president of consumer brands at Essilor, came to her role in marketing via the unconventional route of chemical engineering.

Personal Touch Helps Practice Become Profitable Quickly

By WO Jun 2016

Courtney Dryer, OD, knew she wanted her patients to have access to the most advanced vision care solutions available. By including Essilor lenses in her product lineup, she is partnering with the world leader in ophthalmic lenses.

A Research Engineer Focuses on Innovation and Family

By WO Mar 2016

With her educational background as a research engineer in optics and materials, Xiaohong “Serena” Zhang, MS, PhD, chose to work at Essilor because of the opportunity to help people see better and the company’s culture. She sat with Women In Optometry recently to talk about Essilor’s culture of innovation and the developments that result from that.