Bring on the Colors

OD finds that promoting color contact lenses increases the options, draw to patients


Mollie Veteto, OD, a 2014 Southern College of Optometry graduate, understands the appeal of color contact lenses. After all, Alcon data has found that an estimated 40 million people are extremely or somewhat interested in color contact lenses.1 So she was delighted when Alcon introduced AIR OPTIX® COLORS contact lenses. With the same great color design as FreshLook® ColorBlends®, these lenses provide more of what she wants for her patients, namely a color lens with high oxygen transmissibility* and an easy-to-remember monthly replacement schedule. Dr. Veteto works in the Memphis, Tennessee, office of Nashville Regional Eye Care P.C., an independent medical practice affiliated with multiple America’s Best Contacts & Eyeglasses stores in Tennessee.

“A monthly replacement lens option is easier to remember than a two-week option,” she says, noting that patients will be more compliant with the replacement schedule as a result. Plus, AIR OPTIX COLORS contact lenses have a high oxygen transmissibility, have the color pattern encapsulated in the lenses and are comfortable and affordable.

“So many of our patients here are currently wearing FreshLook® lenses or have worn them in the past, so it’s an easy transition,” says Dr. Veteto. She provides these patients with a trial pair of AIR OPTIX® brand contact lenses so they can feel the comfort of a silicone hydrogel, high-Dk lens. “When I go through the comparison, there’s really no downside,” she says. “It’s a monthly replacement lens, and it’s comfortable. It’s a great lens, and you’re not missing out on any of the great colors,” she tells patients. In fact, earlier this year, Alcon introduced three new Gemstone colors to the collection, allowing patients the opportunity to explore 12 color options. Dr. Veteto says that a number of patients have told her how particularly delighted they are to see the return of the Amethyst color.

Because there’s no refit required to add AIR OPTIX COLORS lenses to an AIR OPTIX® AQUA prescription, Dr. Veteto fits patients who express any interest in color contact lenses with AIR OPTIX AQUA lenses. “I provide a trial of the clear lens so that patients can experience the vision and comfort. Then patients can also try on the demo AIR OPTIX COLORS plano lenses,” she says.

There are promotional materials, including dispensing mats, which display the available colors. Technicians work with patients to identify their two favorite options so that patients can try on one of each. “We want patients to have fun and play with color, but we also want to help them narrow it down,” she says. Patients who visit the AIR OPTIX COLORS Color Studio online may already have determined which color(s) they’re most eager to try.

When patients are playing with color in the dispensing area, it adds an element of fun to the office. “Our dispensing area is in the middle of the office, so other people walk by and see or hear how much the patient is enjoying the experience. It makes them want to try on color contact lenses, too,” she says. “It has even encouraged patients who hadn’t considered contact lenses before, even those who need no correction, to try them.”

Because Alcon’s rebate** on an annual supply of contact lenses allows for a mix-and-match of AIR OPTIX AQUA and AIR OPTIX COLORS contact lenses, it allows patients to get a variety at a great value.

*Dk/t = 138 @ -3.00D. Other factors may impact eye health.

**Savings via mail-in (or online) rebate in the form of an Alcon VISA® pre-paid card. Valid on an annual supply purchase (four 6-ct boxes) of AIR OPTIX® brand lenses from your eye care professional or participating retailer between 5/1/18 and 12/31/18. An eye exam or lens fitting is required and must occur within 90 days prior to your contact lens purchase. Rebate claim must be submitted within sixty (60) days of your purchase.

Additional Restrictions apply. Visit for full Terms and Conditions. Questions? Call 1-855-344-6871.

1 Based on a survey of 270 eye care professionals; Alcon data on file, 2016.

Important information for AIR OPTIX® AQUA (lotrafilcon B) contact lenses: For daily wear or extended wear up to 6 nights for near/farsightedness and/or presbyopia. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.

Important information for AIR OPTIX® COLORS (lotrafilcon B) contact lenses: For daily wear only for near/farsightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction, and supervision of an eye care professional.

Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning, or stinging may occur. To help avoid these problems, patients must follow the wear and replacement schedule and the lens care instructions provided by their eye doctor.

See product instructions for complete wear, care and safety information.

© 2018 Novartis 9/18 US-VCM-18-E-0914a