How to Start an Eye Care Practice from Scratch - Part 2 of 3

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Dr. Courtney Dryer may well be the poster child for the DIY start-up. “I wasn’t really mentored,” said Dryer in an interview at Autarchic Spec Shop, her one-of-a-kind eye care practice in Charlotte, NC.

“It was just a learning process. I did a lot of Googling and learning by doing.” Dryer’s practice caters to a specific clientele looking for unique fashion eyewear. “When we first opened, everything was new, and it just kept evolving as a process that eventually led us to become a high-end luxury boutique optical,” she explained. “We kind of stumbled into being something really different.”

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