How Women Have Made Major Contributions to the Growth of Local Eye Site

By Brad McCorkle Apr 2017

Women In Optometry is proud to collaborate with Local Eye Site. This article originally appeared on Local Eye Site's blog in March 2017 in celebration of Women's History Month.

How to Create an Employment Brand: Part 3

By Local Eye Site staff Jul 2016
Even a small company has to be diligent about its employment brand.

How to Create an Employment Brand: Part 2

By Local Eye Site staff Jun 2016
The feedback you get through surveying is going to help you create that distinctive image which will set you apart from your competitors.

How to Create an Employment Brand: Part 1

By Local Eye Site staff Jun 2016
As with any brand, an employer brand is very much about perception. It is the image you project to current and prospective employees, and also how customers and the general public view you as an employer.

How Can a Small Business Compete for Big Talent?

By Local Eye Site staff Jun 2016
Some don't embrace it, but even small businesses have an employer brand. This is important because that brand does impact a business’s ability to attract top-talent, and thus compete in the marketplace.

Employee Retention: Why Do They Stay?

By LES Staff Jan 2015

More than once I’ve had conversations with frustrated ophthalmologists and optometrists about ophthalmic technician and optician employee turnover. The frustration expressed by the doctors has been that job turnover is typically because of issues of compensation, but I’m not so sure about that.


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