A Penny-wise Decision Can Cost You Doubly

By WO Jun 2018

When Amy Rudser, OD, of Lakeville, Minnesota, opened her practice cold nearly 12 years ago, she agonized over where she could save some money.

Cutting Her Losses and Gaining New Benefits

By WO Mar 2018

When Emily Bussey, OD, bought an existing practice in Bartlesville, Oklahoma, eight years ago, she expected it to grow quickly.

Efficiency, Wow Factor and Increased Revenues Are Benefits of Technology

By WO Dec 2017

When Monica Allison, OD, was a captain in the U.S. Army at Fort Jackson, South Carolina, the “summer surge” was intense.

Does Your Refraction Process Complement Your Lens Technology?

By WO Sep 2017

Belinda Dobson, OD, of College Station, Texas, says that there can be a disconnect in the patient care experience when doctors use old technology in the exam room but are recommending high-quality ophthalmic lenses.

“Here’s What Your Child Sees”

By WO Jul 2017

Explaining a child’s visual acuity to emmetropic parents is time-consuming and challenging. Or, at least, it used to be.

Leverage Technology to Improve the Patient Experience and Boost the Bottom Line

By WO Mar 2017

Patricia Poma-Nowinski, OD, FCOVD, of Birmingham Vision Care in Bloomfield Township, Michigan, calls herself a stickler for a schedule.


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