By Nikki Iravani, OD—What were your end-of-the-year marketing initiatives and promotions, beyond the typical marketing and regular social media posts you have?
The holiday season is here, and we're excited to share a few creative stories that may inspire you to shop small as you begin gift giving this year.
By Amy Green, CPO,—Physician burnout has become a widespread phenomenon in the healthcare field and is considered a hidden healthcare crisis.
Nikki Iravani, OD, is always on the lookout for a great marketing tip.
By Nadia Virani, OD—The number of baby boomers rise and the average age of cataract surgery decreases, the demand of cataract surgeons is inevitably soaring.
Remember the last time a client, a boss or a co-worker gave you a hand-written thank-you note to tell you you’re doing a good job?
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