Be Relatable

By WO Mar 2018

What Shire has done for optometry is nothing short of remarkable, says Gina Wesley, OD, of Medina, Minnesota.

Your Next Hire Might Be One of 50 Million Millennials Already in the Workforce

By WO Nov 2017

Carole Burns, OD, FCOVD, realized the need to retool the office culture if it was going to be the kind of place to retain millennial employees.

One OD’s Journey to Optometry

By WO Nov 2017

“I walked into an optometrist’s office one day with an eye infection and walked out with a job.” That’s how Lauren Fereday, OD, MS, describes her decision to become an optometrist.

The Stickiness Factor

By WO Sep 2017

A lot of providers struggle with whether they even want more managed care patients.

Optometry Has a Significant Opportunity to Impact AMD-associated Vision Loss

By WO Jun 2017

Pamela Lowe, OD, FAAO, of Niles, Illinois, sees that her patients are aging along with her.

OD Prepares for Next Phase of Growth

By WO Mar 2017

Rebecca Schoonover, OD, of Peckville, Pennsylvania, had both experience and support when she began practicing optometry.