By Jaclyn Munson, OD, FAAO—Differentiation is critical for an optometric practice to flourish.

The journey to practice ownership, especially as a cold start, is a challenging one.

Jennifer Kohn, OD, knows the importance of consistent management and messaging as the human resources manager for the practice’s 11 office locations of Moses EyeCare Centers.

Charlene Trinidad, OD, made a stop during her travels back to Los Angeles, California, for optometry school graduation after completing her final clinical rotation in Denver, Colorado.

Athena Brasfield, OD, grew up in the optical industry.

After graduating from the University of Missouri-St. Louis College of Optometry in 2015, Jenn Chinn, OD, returned home to San Diego, California, and joined her father Stephen Chinn, OD, in his practice there.