What's In a Name?

By WO Jun 2018

For the owners at Eye Vision Associates in Nesconset, New York, becoming a VSP Global® Premier Program participant was not a difficult decision.

Joining the Family Business

By WO May 2018

Liza Smith Koepke, OD, was about six months old when her father Steven D. Smith, OD, opened Rancho Santa Margarita Optometry in 1989.

Be Relatable

By WO Mar 2018

What Shire has done for optometry is nothing short of remarkable, says Gina Wesley, OD, of Medina, Minnesota.

Your Next Hire Might Be One of 50 Million Millennials Already in the Workforce

By WO Nov 2017

Carole Burns, OD, FCOVD, realized the need to retool the office culture if it was going to be the kind of place to retain millennial employees.

One OD’s Journey to Optometry

By WO Nov 2017

“I walked into an optometrist’s office one day with an eye infection and walked out with a job.” That’s how Lauren Fereday, OD, MS, describes her decision to become an optometrist.

The Stickiness Factor

By WO Sep 2017

A lot of providers struggle with whether they even want more managed care patients.