Distinction is Essential in Today's Market
Featuring April Jasper, OD, FAAO, and Katie Gilbert-Spear, OD, MPH; WO Professional Co-editors and Co-founders, Distinctive Strategies and Leadership—The competitive landscape today makes it necessary to distinguish your practice from others. In many communities, patients have their choice of providers for eye care services and eyewear. Why should they choose yours? It's important that you and your staff know the answer to that question. If you cannot articulate the reasons, you can't expect patients to.