Summer Listening

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Here's what's new this summer on WO Voices podcast series. Click here for the full series page.

Dr. Millicent Knight: Finding Leadership Opportunities Where They Arise

Even when she was an optometry school student, Millicent Knight, OD, FAAO, FAARM, began to advocate for the profession and patients. In her new role as Senior Vice President, Customer Development Group, and a member of the leadership team at Essilor, she can do so from an even larger platform. Click here to listen.

Dr. Meg Richardson: Decisions, Decisions, Decisions

Opening a practice involves making so many important and expensive decisions—where, what it looks like, who it serves, what products to carry and what technology investments to make. Meg Richardson, OD, of Twenty Twenty Family Vision Center in Racine, Wisconsin, found help and support from PECAA and its relationship with RevolutionEHR. Click here to listen.

Dr. Nicole Trabuc: Running a Practice Their Way

Nicole Trabuc, OD, and her husband, Kyle Wainwright, OD, have two practices in Manhattan, Kansas—one which Dr. Wainwright took on inside a Walmart and a private practice the couple opened recently. They made some unconventional choices, such as paying down their combined $200,000 in student loan debt in just more than three years, not taking any vision insurance, and opening a gym as a side business. So far, it's working well for them. Click here to listen.

Dr. Samantha Hornberger: "Sales" Is Not a Dirty Word

Samantha Hornberger, OD, of Lawrenceburg, Indiana, realized her patients follow her treatment recommendations a large percentage of the time. Why? Because she models a mindset that encourages her staff to follow through. Hear how she encourages "sales" and how everyone—from patient to staff to community—benefits. Click here to listen.