Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more.
WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you.
Tell us what you think of this podcast, or if you’d like to be a guest on WO Voices, please email email@example.com.
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Angela Fisher: Don't Push Recalls Off
Angela Fisher of National Recalls in Los Angeles, California, says that optometric practices can have effective recall strategies for reactivating patients—but only if the task is specifically part of someone's work day or work week. She describes the process her employees use—and how those could be adapted for in-house use.
Dr. Sally Halim: How Training for a Triathlon Helps Sharpen Practice Skills
Sally Halim, OD, of Village Eyecare in Woolwich Township, New Jersey, trains for a half dozen or so triathlons or half Ironman races a year. The training has taught her time management skills, focus and a willingness to challenge herself, along with other lessons that she's brought to bear in her private practice.
Dr. Millicent Knight: Finding Leadership Opportunities Where They Arise
Even when she was an optometry school student, Millicent Knight, OD, FAAO, FAARM, began to advocate for the profession and patients. In her new role as Senior Vice President, Customer Development Group, and a member of the leadership team at Essilor, she can do so from an even larger platform.
Dr. Meg Richardson: Decisions, Decisions, Decisions
Opening a practice involves making so many important and expensive decisions—where, what it looks like, who it serves, what products to carry and what technology investments to make. Meg Richardson, OD, of Twenty Twenty Family Vision Center in Racine, Wisconsin, found help and support from PECAA and its relationship with RevolutionEHR.
Dr. Nicole Trabuc: Running a Practice Their Way
Nicole Trabuc, OD, and her husband, Kyle Wainwright, OD, have two practices in Manhattan, Kansas—one which Dr. Wainwright took on inside a Walmart and a private practice the couple opened recently. They made some unconventional choices, such as paying down their combined $200,000 in student loan debt in just more than three years, not taking any vision insurance, and opening a gym as a side business. So far, it's working well for them.
Dr. Samantha Hornberger: "Sales" Is Not a Dirty Word
Samantha Hornberger, OD, of Lawrenceburg, Indiana, realized her patients follow her treatment recommendations a large percentage of the time. Why? Because she models a mindset that encourages her staff to follow through. Hear how she encourages "sales" and how everyone—from patient to staff to community—benefits.