Create a Winning Strategy: Administration

By Lauretta Justin, OD Jan 2018

By Lauretta Justin, OD—Management thinker Peter Drucker is often quoted as saying that “you can’t manage what you can’t measure.”

What Women Want

By Jennifer Lyerly Jan 2018

By Jennifer Lyerly, OD—Every year Review of Optometry publishes their annual income survey, and every year it sparks a deep moment of self-reflection in our industry.

Retail Apocalypse and Corporate Optometry

By Maria Sampalis, OD Dec 2017

By Maria Sampalis, OD, of Cranston, Rhode Island—Many corporate opticals are in a mall setting or host environment. JC Penney, Macys, Sears, Target, Nordstrom, Walmart and Costcos all have opticals.

Epic Talent

By Marjolijn Bijlefeld Dec 2017

By Marjolijn Bijlefeld—At the second annual Theia Awards for Excellence, the spotlight was, deservedly, on the three winners…

The Best Gifts: Part 3

By WO Nov 2017

This is the third and final installment from Women In Optometry® professional advisory board members, who shared the gifts that have touched their hearts during the holiday season.

The Best Gifts: Part 2

By WO Nov 2017

This is the second installment from Women In Optometry® professional advisory board members, who shared the gifts that have touched their hearts during the holiday season.


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