Red eyes are one of the most common ocular complaints, whether occasional or chronic. After all, studies show that individuals with eye redness appear less happy, healthy and attractive than those with a whiter sclera. While the treatment for ocular redness should target the etiology of hyperemia, in the absence of obvious pathology clinicians can consider prescribing topical vasoconstrictors and supportive measures.
The cascade of “whys” can be a challenge for optometrists to explain and difficult for patients to accept. But an educated patient is a motivated patient, and success often hinges on compliance. Here, we discuss the dry eye questions patients often have and how clinicians can keep patients focused on what’s important: improving their ocular health.
You’ve taken the kids for their checkups and scheduled your parents’ doctor visits. You even went along to make sure they understand what was happening.
Nikki Iravani, OD, is always on the lookout for a great marketing tip.
Nine women ODs were honored during the fourth annual Theia Awards of Excellence from Women In Optometry magazine.