Witty and insightful commentary on optometric practice from long-time humor columnist Montgomery Vickers, OD.

Focus on You

Don’t get distracted by all the hubbub.

What's Your Plan?

Make patients see better. It should be as simple as that.

Platitudes, Schmatitudes

Listening, learning and being yourself leads to success.

My Favorite Patients

Kids, dads, gamers, know-it-alls—I just love them.

Pick Up the Phone

When a prospective patient calls your office, answer the ringer and be pleasant. It’s not hard.

Unhappy Birthday

More trips around the sun means more chances for your patients to develop the dreaded presbyopia.

What’s Your Policy?

If something happened with a patient but isn’t written on their chart, it didn’t happen.

Use Your Turn Signals

Don’t make assumptions and cut to the chase with your patients, even when they don’t properly use theirs.

Stress Less, YAWMAO More

Use this catchphrase in your next crazy encounter.

Signing Your Life Away

Here are some fun ways to present informed consent to your patients.

Upcoming Events

June 4, 2024

Rethinking Dry Eye Disease: A Contemporary Approach to a Complex Condition
Location: Virtual
Presenters:  Karl G. Stonecipher, MD, and Jessica Steen, OD
Webinar: 8:00pm ET

Sponsored by Bausch + Lomb

Register here

June 5, 2024

The Integrated Care Model – Best Practices for Efficient Management of EVO ICL Patients
Location: Virtual
Moderator: John Vukich, MD
Presenters: Eva Kim, MD, and Seamus Martin, OD
Webinar: 6:00pm PT

Sponsored by STAAR Surgical

Register here

June 13, 2024

The 3 I's of Geographic Atrophy: Imaging, Identification, and Intervention
Location: Virtual
Presenters: Joseph Nezgoda, MD, and Mohammad Rafieetary, OD
Webinar: 8:30pm ET

Sponsored by Apellis

Register here

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