Just Say Yes to (Some) Drugs

Don’t shy away from prescribing the right medications when your patients need them.

It’s All Primary Eye Care Today

Before, you could only find advanced diagnostics in the secondary care fields. Today, they belong in every practice.

Reinventing Optometry Every Day

One thing we can count on is continuous, rapid change—and our profession is no exception.

2018: What’s in View for You

A new year is an exciting time to contemplate what lies ahead. Many key technologies could greatly affect how we practice.

Cataracts: Nobody Does it Better

An OD knows more about the patient’s vision—and expectations—than a surgeon ever will. Let’s use that strength for the good of all involved.

Red Eyes Mean Optometry

Patients still head to their primary care provider for this when they should be giving their OD a call. What we find could be far more troubling.

Flex Your Core Muscles

Although the medical model is critical to the profession, we shouldn’t forget our elemental knowledge of vision testing—it’s a real life-saver for patients.

Crank Up Your Clinic

It may be time to upgrade your tools to help you stay ahead of online competition—and ocular disease progression.

Lenses for Life

A wellness approach may finally be the answer to contact lens dropout.

5 Steps to Better Glaucoma Care

Optometry has to take the lead with glaucoma, especially with recent advancements.

April 26-28, 2018

April 28-29, 2018

May 5, 2018