Cutting Her Losses and Gaining New Benefits

By WO Mar 2018

When Emily Bussey, OD, bought an existing practice in Bartlesville, Oklahoma, eight years ago, she expected it to grow quickly.

Efficiency, Wow Factor and Increased Revenues Are Benefits of Technology

By WO Dec 2017

When Monica Allison, OD, was a captain in the U.S. Army at Fort Jackson, South Carolina, the “summer surge” was intense.

Does Your Refraction Process Complement Your Lens Technology?

By WO Sep 2017

Belinda Dobson, OD, of College Station, Texas, says that there can be a disconnect in the patient care experience when doctors use old technology in the exam room but are recommending high-quality ophthalmic lenses.

“Here’s What Your Child Sees”

By WO Jul 2017

Explaining a child’s visual acuity to emmetropic parents is time-consuming and challenging. Or, at least, it used to be.

Leverage Technology to Improve the Patient Experience and Boost the Bottom Line

By WO Mar 2017

Patricia Poma-Nowinski, OD, FCOVD, of Birmingham Vision Care in Bloomfield Township, Michigan, calls herself a stickler for a schedule.

Efficiencies Gained Result in Higher per Patient Revenue

By WO Nov 2016

Gina M. Wesley, OD, MS, FAAO, has had the benefit of technology implementation from Marco for the past year. She had been looking for a way to make her Medina, Minnesota, practice more efficient.