Bausch & Lomb has committed to raise up to $400,000 for Susan G. Komen for the Cure through sales of its ReNu MultiPlus solution and an online campaign at Bausch & Lomb will donate $1.00 for every ReNu coupon redeemed and/or entered online, with a minimum guaranteed donation of $300,000. Bausch & Lomb is also teaming up with optometrists by supplying in-office displays, $2.50-off coupons and pink plastic lens cases for patient giveaways. The initiative culminates in OctoberBreast Cancer Awareness Monthwith online giveaways of a limited-edition Bausch & Lomb pink Crystallized Swarovski Elements lens case featuring Susan G. Komen for the Cures hallmark ribbon design.

Vol. No: 145:05Issue: 5/15/2008