What would optometry look like if the contact lens had never been developed? Its almost inconceivableparticularly since the inspiration for contact lenses dates back further than the profession itself.

As early as the 1500s, the worlds best thinkers already had conceived of the basic principles of contact lenses, even if a true contact lens that could be successfully worn on the eye was still centuries away.

This month, Review of Optometry begins an important series
of articles on the people who have made groundbreaking contributions to the contact lens field. (See Contact Lens Pioneers: The Early History of Contact Lenses). We start this series with the stories of the men who invented and undertook the early development of the modern contact lens. Through happy accidents, scientific curiosity and savvy entrepreneurship, these men laid the foundation for the modern contact lens. They paved the way for a largely theoretical concept to become reality and for contact lens wear to become a practical method of refractive correction for millions of people.

Now through September, Review will celebrate the evolution of the contact lens and pay tribute to the brilliant trailblazers who made optometry what it is today.

Sharpen Your Pencils: Nows Your Chance to Publish in Review

Review of Optometry is presently reviewing unsolicited manuscripts. Optometrists who are interested in publishing in Review should send completed articles to our offices no later than August 15, 2007. All submissions are subject to double-blind peer review and, if accepted, will be considered for publication in 2008. Articles will not be accepted from third parties, such as manufacturers or PR firms. The request to publish must originate from a licensed optometrist. Manuscripts must meet the following criteria:


Clinical Features

Clinical manuscripts should be 2,000 to 5,000 words in length. Unpublished research findings and unsubstantiated claims will not be accepted. Clinical assertions must be well referenced. Clinical features must include at least one clinical photo or illustration per 600 words. Product shots will not be accepted.

Editors Tip: Think in broad terms and explain everything. Explore your topic thoroughly. Leave no question unanswered. If your article has a hint of bias toward a single product or focuses on a single therapy, it will likely be rejected. In the majority of cases, it is most appropriate to cover a range of potential technologies or treatments, acknowledging other views that may differ from your own. Include cases where applicable.

Practice Management Features

Practice management articles should be 1,200 to 2,000 words in length. They should contain useful how-to advice and tools for readers. Please provide real-life examples for your assertions.

Editors Tip: Personal accounts make nice additions to an already compelling article. Include as many hands-on pearls and anecdotes as you can.


A Word on Style

Review of Optometry retains its niche by giving optometrists practical information thats easy to read. We do this by couching all prose in a conversational style, and we prefer active voice to passive. Please keep this mind when writing your article. If your manuscript is accepted, an editor will work with you to make sure your article adheres to our style before a final commitment to publish is made by Review.

Please include a two-sentence biography at the end of the manuscript. If you have a financial interest in a product youre writing about, please disclose that in the article.

Include as many photos, illustrations, charts and graphs as you can to illustrate the manuscript. Number them and include corresponding figure legends.


Where to Send Your Masterpiece
All submissions must be delivered via email to ahellem@jobson.com or on a CD mailed to 11 Campus Blvd., Suite 100, Newtown Square, PA, 19073. Submissions will not be accepted after August 15, 2007. Authors will be notified by October 31, 2007.

Vol. No: 144:07Issue: 7/15/2007