Rose K2 Soft Lens
A daily wear silicone hydrogel soft lens for irregular corneas, available as a three-month replacement lens, is now available from Menicon.
The Rose K2 Soft lens uses the same five-step fitting method common to all Rose K designs. The design features an aspheric back optic zone, front surface toricity and front surface aberration control, according to Menicon. Additionally, Rose K2 Soft offers precise edge lift control, prism ballast stabilization and reverse geometry for a trouble-free fit, according to the company.
ZenLens 28-lens Set
Zenlens comes in a new 28-lens set format to help optometrists better assess toricity in their scleral lens patients. Adding to the Zenlens 24-lens Dx format, the new 28-lens set adds four diagnostic lenses with toric peripheral curves. These additions can help specialty lens fitters quickly and accurately assess scleral toricity to better determine proper peripheral lens toricity, according to the company.
Center-near Multifocal Scleral Lens
Ampleye now offers optometrists a center-near multifocal with more add options for their patients with presbyopia. The standard center-near multifocal zone of 2.00mm is adjustable from 1.00mm to 4.00mm in 0.50mm steps, and add powers can be specified from +1.00D to +3.50D in 0.25D steps, according to Art Optical.
Toric Multifocal IOL
Cataract patients will soon have a new option for correcting their presbyopia and astigmatism simultaneously. Alcon’s AcrySof IQ Restor +3.0D multifocal toric IOL is designed to address presbyopia and pre-existing corneal astigmatism at the time of cataract surgery in adult patients who desire good near, intermediate and distance vision with an increased potential for spectacle independence, according to the company.
Already available internationally, Alcon will release the new IOL in the United States on a rolling basis starting in the first quarter of 2017.
Digital Marketing Guide
Acuvue’s online marketing guide can help optometrists develop or optimize their digital marketing strategy to encourage new patient visits, stay engaged with current patients and keep patients informed of new contact lens options, according to Johnson & Johnson Vision Care.
The interactive guide includes topics such as targeting prospective patients, practice website development, social media marketing and more. Each chapter concludes with a worksheet to help clinicians map out a digital strategy and next steps.
In addition to the digital guide, optometrists can download and use free digital banner ads, social media posts and email templates.
The digital guide can be downloaded for free from www.acuvueprofessional.com, in the practice resources section, or at www.myacuvueresourcecenter.com (users must register to access additional resources).