As allergy season approaches, patients will be looking for ways to ease discomfort quickly. Bausch + Lomb says its new topical antihistamine, Alaway Preservative Free (ketotifen fumarate ophthalmic solution 0.035%), provides relief within minutes and lasts up to 12 hours with one dose. The company also notes that it’s the only over-the-counter preservative-free antihistamine eye itch relief drop available in the US. The absence of preservatives should also reduce risk of irritation in eyes already inflamed by allergy flare-ups, B+L says.
Alaway Preservative-Free will be available at most national retailers, with a manufacturer’s suggested retail price of $14.99. For more information, visit www.alaway.com.