To help such patients try out colors more easily, the company is also launching a two-count pack for all options in the product line. This smaller size pack gives patients a more flexible way to ‘play’ with eye color for part-time wear and to try multiple colors, Alcon says. Patients without refractive error are also interested in the option purely for the cosmetic benefit, the company notes.
Alcon will be supporting the launch with new digital materials that practices can share through their own websites and social media feeds. Patients can also try out all the colors online by uploading selfies and browsing the color options on the Alcon website, using the product line’s Color Studio tool.