Biofinity Multifocal Lenses
CooperVision Inc. now offers Biofinity Multifocal monthly replacement contact lenses, combining Biofinity Asphere and Toric lens material with

Balanced Progressive technology. The company designed them for presbyopes who are seeking a comfortable multifocal lens.

Biofinity Multifocal is available in sphere powers of +6.00 to -8.00D and in four add powers (+1.00, +1.50, +2.00, +2.50). A, D and N lenses are available for each add power.

Visit or call (855) 526-6737.

LipiFlow Thermal Pulsation System
The U.S. Food and Drug Administration recently approved TearScience’s LipiFlow Thermal Pulsation System for treating meibomian gland dysfunction (MGD). By applying directed energy to the eyelid, LipiFlow removes meibomian gland obstructions—one of the root causes of dry eye.

The device is placed over the affected eye during a 12-minute, in-office treatment using thermal energy to open blocked glands through controlled application of warmth and massage, treating upper and lower lids simultaneously.

TearScience plans to sell its LipiFlow and LipiView Ocular Surface Interferometer devices as a system. The LipiView allows physicians to visualize the tear film for accurate MGD diagnosis. The system is available for purchase on a limited basis through the end of 2011.

Visit or call (919) 467-4007.

Pictor Portable Digital Device

Volk Optical’s new portable Pictor digital device delivers high-resolution images of the retinal and external eye structures in office, on non-ambulatory patient visits, at off-site clinics and for pediatric patient exams difficult to conduct on a fixed system. The one-pound Pictor fits easily into a small briefcase with its accessories.

Its high-quality jpeg images, easily uploaded to a computer, are compatible with most major imaging software programs and adaptable to any patient database system, the company says.

The files can be used for patient records, or shared for remote diagnosis and consultation. The device’s Retinal module provides a 45° field of view of the fundus, and its Anterior module is used for imaging surface parts of the eye.

Visit or call (800) 345-8655.


Advantage Plus Chair and Stand
Reichert Technologies released its new Advantage Plus Chair and Stand. The counter-balanced chair back facilitates reclining while the large, positive-locking headrest supports the patient throughout the entire recline range.

The Advantage Plus Stand is equipped with an overhead lamp, counter-balanced refractor arm and a lower instrument arm, which incorporates a vertical motion lock system for one-handed instrument positioning. The Advantage Plus Chair and Stand also feature a multifunction control console, which allows the user to conduct efficient patient exams without compromising floor space.

Visit or call (716) 686-4500.


CodeWizard Plus

Cyclops EHR and ReimbursementPLUS have combined their systems to create a fully integrated electronic health care records and practice management system. The new CodeWizard Plus offers real-time, web-based CPT information and procedure fee analysis specific to a practice’s zip code.

For more information, visit or call (877) 766-3393.


Transitions Optical Course Offering
In an effort to promote understanding of diverse patient demographics, Transitions Optical has introduced “Creating a Comfortable Eyecare Experience for a Diverse Patient Base.”

This 50-minute seminar helps eye doctors learn how to reduce patient anxiety and deliver culturally appropriate care by providing strategies for each stage of the eye care experience—pre-visit outreach, reception, eye exam, dispensary and follow-up. This course has been submitted for COPE approval.

Register at or call (800) 848-1506.

Fendi Men’s Collection
Marchon introduces the Fendi 2011 men’s sunglass collection, featuring four sophisticated, sleek styles. 

The frames are accented with the double F Fendi logo at the bridge and interior temples. The sleek detailing and pure colorations are designed to create a strong, classic look.Sunwear options include: 

• FS5138, a zyl aviator accented with logo detailing in polished metal at the bridge and also engraved onto a metal exterior temple application. It’s available in black, light havana and havana.
• FS5187, a vintage-shaped frame with metal logo detailing at the bridge and temples. This style is available in black, brown, havana, ivory and blue.
• FS5188, a zyl and metal classically shaped frame with a matte metal brow, inlayed between layers of zyl. Matte metal temples contain logo detailing. This frame is available in black, light havana, havana and musk green.
• FS5129, a classic wayfarer frame with subtle accents, including a thin metal logo engraved plaque at double laminate zyl temples. It’s available in black, light havana, havana and musk green.

Visit or call (800) 645-1300.

Adidas Eyewear Lite Fit
Silhouette Eyewear recently launched the Adidas Eyewear Lite Fit collection, which focuses on fit, durability, comfort and style for today’s active youth. The collection contains six different styles that are available in four sizes.

The frames are made of lightweight, high-tech performance steel, with temples constructed of flexible SPX. They are designed to have barely perceivable pressure points at the bridge or temples. Traction grip material at the temple ends ensures that no slippage occurs, and seamlessly embedded screws at hinges are safer for the wearer.

In conjunction with the Lite Fit launch, Adidas Eyewear pledges to donate $1,000 for every 1,000 frames sold, to support the mission of Harper’s Playground—to develop inclusive playgrounds nationwide for the underserved and disabled.

For more information, visit or call (800) 448-1796.

Skechers Eyewear Collection for Kids
Viva International Group presents six new additions to the Skechers Eyewear kids collection for summer 2011. They include four ophthalmic styles for girls and two ophthalmic styles for boys.

The girls SK1502 and SK1503 feature a flower and butterfly accented metal logo on acetate temples, while SK1504 and SK1505 have metal temples and tips highlighted by glitter hearts. Options for boys include SK1029 with sporty rubber temple tips, and SK1036, which features end pieces detailed by racing stripes and a raised logo.

Marketing materials include a Kid’s Center 12-piece display, merchandising towers, tent counter cards, a one-piece frame highlighter and store dangler.

For more information, visit or call (800) 345-VIVA.

Eye Deals Paws “N” Claws Eyewear
Eye Deals launched Paws “N” Claws, a new line of eyewear created for cat and dog lovers. The collection features five designs, including two sunglass offerings.

The frame temples are accented with playful paw prints, embellished with either Swarovski crystals or coordinating colors.

Styles are available in the following colors and sizes:

• PAWS.601—black/gold, chocolate swirl, purple/black (52/15-135)
• CLAWS.602—black, chocolate swirl (56/17-130)
• CLAWS.603—black/gold, chocolate swirl (57/15-140)
• PAWS.604—brown/gold, black/gold, burgundy/pink (47/17-135)
• PAWS.605—brown/gold, black/pink, burgundy/pink (52/17-142)

For every frame or sunglass sold, Eye Deals Eyewear will be donating 5% of their net sales to the ASPCA.

Visit or call (800) 223-0167.